Job Summary: The  General Manager Marketing  is responsible for developing and executing comprehensive marketing strategies to increase brand awareness, drive sales, and ensure the overall growth of the company in the apparel industry. This role requires a strong understanding of market trends, consumer behavior, and effective marketing techniques. Also involve in Revenue Generation of a company and also handle Profit and loss management.

Key Responsibilities:-

1. Expert in B2B Strategies: With minimum 10 years of experience in the apparel manufacturing sector, excelling in B2B sales, marketing, and merchandising. Known for driving significant business growth and market expansion through strategic buyer engagement and product positioning.

2. Strategic Planning and Execution:- Develop and implement a cohesive marketing plan to increase brand awareness and sales. Identify target markets and develop strategies to communicate effectively with them. Oversee the company's marketing budget and ensure resource allocation aligns with strategic goals.
3. Brand Management:- Ensure the brand message is strong and consistent across all channels and marketing efforts. Develop brand positioning and messaging that differentiates the company in the market. Maintain brand integrity across all company marketing initiatives and communications.

4. Market Research and Analysis:-Conduct market research to identify trends and opportunities in the apparel industry. Analyze consumer behavior and adjust marketing strategies accordingly. Monitor competitor activities and develop strategies to counteract competitive actions.

5. Product Marketing:-Collaborate with product development teams to ensure new products meet market needs. Develop marketing campaigns for product launches and ensure successful implementation. Work closely with sales teams to provide tools and support for effective product selling.

6. Partnerships and Collaborations:- Identify and establish strategic partnerships and collaborations to enhance brand presence. Manage relationships with external agencies, vendors, and partners.

7. Public Relations and Communications:-Oversee all internal and external communications, ensuring a consistent and positive company image. Manage public relations efforts and media relations to increase company visibility.




Qualifications:- Bachelor's degree in Marketing, Business Administration, or related field
-Minimum of 10 years of marketing experience, with at least 5 years in a senior management role in the apparel industry.
-Proven track record of developing and executing successful marketing strategies.
-Strong understanding of current online marketing concepts, strategy, and best practices.
-Excellent leadership, communication, and interpersonal skills.
-Ability to think creatively and innovatively.
-Strong analytical skills and data-driven thinking.